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The plant is also home to the Tully's Coffee headquarters, Bartholomew Winery, Red Soul Motorcycle Fabrications, as well as artist lofts, band practice spaces, and a recording studio.
The trademark red neon "R" that sat atop the building was replaced with a green "T" built by Western Neon, when Tully's was using the plant to roast coffee.
(The whole commercial was reportedly shot on the first take, a great relief since it took all day to set up.) Rainier also produced humorous posters such as a "National Beergraphic" parody of a National Geographic Magazine cover depicting tourists encountering an MFR in the forest, and a Flash Gordon/Star Wars poster, "Fresh Wars", that recalled the bar scene in Star Wars: Episode 4.
There were even costumed MFRs that made promotional appearances at supermarkets during this period.
(Most airings of this commercial ended with Rooney pouring a bottle of Rainier into her proffered glass, but occasionally a version was aired in which he poured the beer into her cleavage.) One ad featured a motorcycle that revved "Raiiiiiiiii-nieeeeeeeer-Beeeeeeeer" while zooming by along a mountain road.
(A version of this commercial that played on radio featured the sounds of different brands of motorcycles making the "Rainier Beer" revving sound.) Other ads featured a Lawrence Welk double (played by actor Pat Harrington, Jr.) leading his band in "The Wunnerful Rainier Waltz", complete with bubble machine and soloists blowing on beer bottles; and a performance of a parody of the song "You're the Tops" while thousands of Rainier bottle caps fell like dominoes in a giant "R" frame.
This, however, is an urban legend and can still be heard today among Tacoma residents who preferred the alternate name of "Mount Tacoma".
In 1888, Rabbeson sold his brewery, along with the Rainier brand, to Kopp and Hemrich.
Kopp and Hemrich produced Rainier beer in Washington until 1916, when the state of Washington enacted its own prohibition, 4 years before the 18th amendment enacted the nationwide prohibition.
The beer is no longer brewed in Seattle, nor is the company owned locally.
In the late 1990s, the company was sold to Stroh's, then to Pabst Brewing Company, though Miller contract brews most of Pabst's beers. The brewery itself is a well-known fixture in the south end of town, adjacent to I-5 just north of the Spokane Street Viaduct.
The Christmas cans proved such a success that Rainier's use of decorative Jubilee Series cans continued for over a decade, with thousands of different designs.